MM Magazine Development

This when my magazine started to come to life. i added more adjustments to make the magazine look the way it does. i decided to move the text boxes and adjust the alignment to make the magazine look more neat and organised. i added a few images that related to the journalistic piece. i also added a quote near the image to give it more emotion rather then leaving it empty.

My journalistic piece was empty and the research showed me i should improve the journalistic piece and so i extended my journalistic writing to give it more depth and detail and for it to mirror a journalistic writing. This is how i developed my journalistic writing.

Audience Feedback

1. What did you like about my music magazine?
2. What did you dislike about my music magazine?
3. How does my magazine compare to my draft layouts?
4. what improvements could be made?

MM Magazine DPS

MM Magazine DPS Final Outcome

This is how my DPS in MM magazine looked like. It was very simple and easy to read making look like most magazines. i stuck to the same scheme and decided to add a lot more images to bring attention to the magazine, since most people prefer looking at images.

MM Magazine DPS Development

DPS Development

I began my double page spread by using the black background as i have done for the previous pages. used an image of the model on the left hand side of the page since it would bring it immediate attention. i used the same colour scheme of Red, Black and White. i also stuck to the same font type, using Onyx and Raavi. i started placing the text boxes where i felt they looked the best. i tried to use as much space as possible and make sure the DPS looked like a Vibe or XXL DPS.

MM Magazine Contents Page

My Contents Page Final Product

This is my final product for my contents page in my magazine. i stuck to the same scheme and made sure the magazine looked neat and organised and this is how the finished product looks.

MM Magazine Contents Development

Contents Page Development

To develop my magazine further i added a shaped box with a small teaser inside making the reader feel the need to read the regulars and features inside the magazine. i decided to move the information of the magazine onto the image of the model. and replace the space in the bottom for images used as features and regulars to give the audience an insight to what they may find in the magazine. i aligned all the information to make it look neat and organised and finished my magazine.

MM Magazine contents development

Contents page Development

I developed my contents page further by adding in the information and trying out different colours on different words and which ones i felt had to stand out and would bring attention to the magazine and invite the reader in. i decided to stick to the same scheme colours of red, white and black. i stuck to two different fonts. i used the same one for the main text; Onyx. i made small rectangular boxes and adjusted the sizes and placed page numbers in them.

MM Magazine Contents Development

Contents Page Development

i used InDesign for my contents page, i decided to stick with a black background for my magazine to stick to a fixed pattern and fixed colour scheme. i used the font book antiqua because i felt it went really well with the genre and theme of the RnB. i used one half of the magazine for the image and title. i moved the image around to find the perfect spot.

MM Magazine Final Product

MM Magazine Final Product

This was my end result and how my magazine looked in the end. i Moved the text around and image to get the front cover magazine to look good.

MM magazine Front Cover Development

Front Cover Development

i decided i didn't like the text for the front page so i changed it, However the text was not visible so i changed back to the old english text even though i felt this one looked the best. i also feel like the old text suited my music genre more since it was quite 'Hood' and therefore i decided to stick with it. Also i added a barcode, scanner and a MM-Magazine Web post on my magazine to take up the space and bring attention to the branding. i also added the price and made it quite bright and large in text to make it eye-catching.

MM Magazine Front Cover Development

Front Cover Development

I started adding information and i felt that i needed to adjust the alignment of the magazine so i moved the text around to make it look eye-catching but also look neat and organised. i decided the magazine looked empty so i added other cover lines and teasers that would fit well with the magazine. the colours didn't look bright so i adjusted the colours and made the red brighter.  i also changed the colour of the text in the skyline because i felt it was dull. The dark colours made it look like a rock magazine so i decided to brighten it up.

Development of Front Page

MM Magazine Front Cover Development

I started with the image i was going to use as my front cover. i then decided the image was too dark so i brightened it and adjusted the contrast. i liked the smoky effect the image naturally had due to adjusting the shutter speed however it made the image dark. I then decided to stick to this font and i felt that it looked dull so i developed the font further by changing the texture, bevel and emboss, gradient overlay and pattern overlay. I typed the MM and Magazine separately so i could place the text in this position. I used 2 different fonts for this magazine, i used old english text and Onyx.

MM Magazine DPS Journalistic Writing

How Did It Begin?

Well, i started my career on the streets. i would rap and sing on the streets most of the time but some how i would make my way to underground stations. At first it was hard trying to make money but i just wanted to do what i loved - rap. My parents weren't very supportive at first since it wasn't an easy industry and so i had to make my own way up. Now that i've made it, my parents are very proud of me and thats all i  could ask for. i remember waking up for college and spitting my bars, every now and then reciting Tupac’s Verses. The struggle of life was my inspiration. i was born in Hackney and bought up in a rough neighbourhood. i wasn't a bad child, i kept away from gangs and drugs but i found myself through rapping and speaking about how it really was. i wasn't good at school work but i loved my music lessons - my favourite lesson that i would look forward too.

Should Your Parents Have been More Strict or Less?

My parents were very strict - Which i am happy about. If my parents were less strict i don't think i would have pushed myself as far to receive the best out -come. It was the pressure under my parents that helped me get here. i wanted to prove them wrong and i did. To prove myself i was dedicated and it is dedication and strength that got me here. I will agree that it would have been lovely if my parents were supportive and i would feel much better. However their strict teachings kept me on the right path, because of them i didn't take the wrong path as most underground rap artists do.

If You Could Go Back What Would you Do Differently?

If i could go back in time i would definitely try and do better in school and improve my education. i wasted quite a lot of my time not focusing on my studies and just hanging out with my friends. I regret not trying hard in school and college because if i didn't have my music career, where would i be?. This is why i am grateful to my parents i really understand what they felt like and i should have done more for myself. I miss the whole learning environment, education was actually fun - it was great to learn something new everyday. I remember being offered to go on trips, my favourite one has to be when i was offered to go to Dorset, we did a lot of activities and it was the best. i guess i miss the whole excitement of going out and being active, i've become lazy and maybe i'll carry on trying different activities.

Task 8 Photography Call sheet

Photography Call Sheet

Asia Hussain

photographer

Timeline:

9am model meets at studio

9am-9:15 model does hair and makeup and changes clothes

9:15 - 10:10 photoshoot

concept:

A new and upcoming rising artist is making his first single. The shoot shows from the struggle of the artist to the fame he now receives. It shows how well he is doing now and how far he has come and how well he is doing with his career now. The photoshoot gives off a sense of emotional feeling as you feel yourself the struggle the artist has faced but then you later get the feeling of ease as you see the strong path that the artist has taken. I used a white background to show the artist has found his peace but i also changed the shutter speed of the camera to give it a smoky and dark effect to represent the dark times the artist struggled. 

Date: Tuesday 28th October 2014

Time: 9am - 10:10.

Assignment: RnB Magazine

Location: photography studio

Client: RnB Magazine

Media: JPEG

Primary Shoot Contact: Asia Hussain

Photographer: Asia Hussain, asiahussainasmedia.blogspot.com

MUA: Bawan

Hairstylist: Bawan

Makeup Artist: Sally Chin

Wardrobe Stylist: Bawan, Asia Hussain.

Model: Bawan.

Special Instructions: The model was asked to wear all black clothing. Hip Hop clothing and quite a rough but edgy look. Styled hair and slight makeup to give aggressive look. 

contact sheet main shoot - Task 8

Favourite Image

I won't be using this picture as my front cover since the artist is not looking into the camera. However i might use it for my contents or Dps.
i liked this picture since it had the best outcome. i played about with the camera and changed the shutter speed, this also changed the brightness and gave the image a smokey look. Also the image really fits the music genre since image looks quite dark and aggressive representing RnB and Hip Hop.
Also it was a really good shot and really fit well with the music genre.

Magazine proposal

This is my Magazine proposal along with my audience Feedback.

when watching the proposal video please answer these questions. 

1. did i cover all the points?
2. what did you like about my proposal?

3. what could i do to improve my proposal?

4. would you buy 'MM'?

Flat Plan

My FlatPlan

6. Drafting and finalizing house styles, drafts and layouts (Planning)

Photography Notes

Photography Notes

White backdrop
The model bleaches into the background, so keep the model 5-6 feet away from the backdrop.
When shooting the lights are always off, using the studio flash - Trinity Flash Heads ( All flash connected).

Flash
Test- testing the flash.
musical note - is the beep, this can be switched on or off.
(+-)  Buttons
(-) Button = 1 smallest flash
(+) Button = 6 highest flash

3 point lighting - use it for portraits.
key light/main light gives out light.
2 soft boxes distributes light.
Fill light removes shadow and fills the light.

separation light/ Hair light - light mechanism.
snoot - dented cone gives light to the back of the subjects hair, which then seperates the model from the backdrop.
point lights at the background to get a bleached background.

3:1 lighting ratio.
Main light = 4
fill light = 3
Hair light = 1.5

Godox - transmitter
When finish with the studio it must be switched off.
must be placed in the handle for it to reach the receiver.
Then use the test button to check and make sure it works.

Nikon D700 is a 17 Mega Pixel.
Always put the strap over the head.
Lenses 18.105 Range.
play button - the image comes up on the screen.
Auto = A
Manual = M

A= Aperture priority
S = shutter priority - movement
depth of fields.

32 Gig memory card.

Menu - set picture, control
standard = colour
Monochrome= Black and white

Reflectors - bounce and reflect light.

Task 5 Distribution Methods

Distribution of magazine methods

Sale or Return

This distribution method Is used in most shops. The distributor Is given a set number of magazines to retail outlets. If less than the given amount are sold, the rest of the magazines are sent back. This is expensive for the distributor because many copies go to waste without profit made. There are also environmental issues caused by this process, all the paper used for the unsold magazine is thrown away.

Online publishing

A modern form of magazine distribution is online publishing. Readers usually participate in a subscription, which can be paid or for free. One method of online publishing methods is reading the articles on a website. Another one is a virtual magazine, which you turn the pages and read the magazine as you would with a paper magazine. The non subscripted magazines do not include everything in the magazine that a paying customer would access. Most recently smart phone apps have introduced apps which give customers quick updates and promote the magazines. Also with online publishing no paper costs, placement, distribution costs, , - pay people to get the magazine to the shops. Online publishing eliminates cost such as those mentioned also magazines can be interactive.

Postal subscriptions

postal subscriptions benefit the publishers since they are generated sales and no copies go to waste. Postal subscriptions benefit the customer because the magazines are directly delivered to their houses. Also it is often cheaper buying every issue separate and they often include gifts for subscriptions.

publisher

Publishers are the institutions that produce the magazine. In the UK there are four large publishers, and a number of smaller institutions. The main four are EMAP Bauer, NatMag, Conde Nast and IPC. Each publisher uses a network of distributors, who manage the flow of magazines from the printer to the final news-stand, where the magazine is sold. Magazines are taken in lorries to regional distributors, who then move these on to the news stand.

Freemiums

An increasingly popular method of distribution today is giving out free issues. These are given out at stations or other busy public locations. These magazines make all their revenue from advertising.

Ezines

Ezines are different from magazine websites, in that they are electronic versions of a magazine, with similar features such as pages that can be turned, adverts, page numbers. For music magazines, RWD is a good example. ezines are usually free, and they will have electronic features such as hyper links redirect the reader to another source.

Apps

Many magazines now have smart phone apps with some or all of the content available in the hard copy of the magazine. These may be linked via a smart QR code on the front cover of a magazine. Most magazines now extend their brand online , for example on social networks they have Instagram, Twitter and Facebook.

Task 5 Magazine News stand

Magazine newsstand task

I visited my local newsagents store 'Tina's Supermarket' where the music magazines were displayed on the news-stand. Unfortunately there wasn't a variety of music magazines and therefore the magazines in the image are very limited.

My music magazine is RnB, however most of the magazines placed in the front are rock magazines. One of the most popular rock magazines known is kerrang. Kerrang magazine is placed in the centre of the new-stand and right in the front. This gives the designer much more freedom with the layout, hence the magazine Kerrang has the masthead covered. You cant read the masthead but since its a popular magazine everyone is bound to know it. This shows us that designers with popular magazines are allowed to have more fun with the layout. Also the teasers and additional information is important. In this case the most popular rock band is slipknot and their name is placed in the sky-line bringing all the attention to this magazine.

Also as we look at the magazines, they are all layered on top of one another portraying the left half of the magazine. As we look closely at them we are able to see all the important information is on the left side this conveys that most designers place the important information on the left side as this is the first part that we look at.

As we look closer, the rock magazines are the most popular since they are placed in the centre and front. The Hip-hop and Blues&Souls magazines are placed beside the rock magazine however are in the front, this portrays they are popular magazines and eye-catching grabbing the attention of readers. Also the magazines are all placed in the same pattern with the same genres. However the unpopular magazines within the same genre are placed behind them. This tells us that the unpopular magazines are placed in the back and this makes the designers of the magazine more cautious of the Masthead since they have to be extra eye-catching to catch the attention of buyers.

x

Evaluation

What went well?

Personally I think that the photography was my favourite part and the pictures came out pretty good. I think I have gained good knowledge on how to make photos appear good since the quality wasn’t as good however I think I took good photos. I think the image manipulation went well since the pictures look brighter and aligned nicely. Also I think that the contents page layout was good since it was neat and organised. I think that the text was the best part since a lot of time went into it and it was very well done. I think that the journalism was good and I used a lot of persuasive text to bring the reader in. I think the layout in InDesign was better done, the text was aligned and it looked more like a college magazine.

Improvements

To improve my magazine I would use better colours since people felt that the colour scheme clashed. Also I would add more pictures since there wasn't enough and this made the magazine less attractive. Also I would add a variety of images since this would make my magazine look better. Also I would use a better font for the text since it wasn't very appealing and a better font would make it look less simple. Also to improve my magazine further I could add more teaser/cover lines to make the magazine look full and interesting.

Development

Three key points for developing my music magazine I would use colours the fit the theme and stick to a strict colour scheme therefore it would make my music magazine look realistic and better. Another key point for developing my magazine I would use a lot more teasers since the magazine looked quite simple, also most people who read my magazine felt that it could have had more information. The last development I would make to my music magazine would be a wider range of fonts since the readers felt that the magazine looked quite simple and the fonts used didn't bring much attention to the music magazine. 

 Lsc College Magazine. For this Front cover i used photoshop. In General i found photoshop much more easier to use. I also feel that my college magazine looks better.

Lsc College Magazine contents page. Personally i didn't like indesign as i found it much more difficult to use. Also my contents page isn't the best looking, however i felt that i did well in making the contents page.

Audience Feedback

1. Do you think that the magazines make a good front cover and contents page and why?

2. Do you think the colours fit the theme and why?

3. Do the pictures fit the theme and why?

4.Would you buy this magazine and how much for?

5. How can the magazine be improved?

College Magazine Contents Page sketch

Contents Page Sketch

i have decided to choose this layout for my contents page. i feel that the alignment fits a college magazine profile. Also its very neat and organised making it easier to read.

College Magazine Front cover sketch

Front cover sketch

i have decided to make my front cover for my college magazine look like this. i feel that ideally a college magazine would look like this. 

Photoshop

Photoshop Notes

• ·         Control + = zoom in
• ·         Control - = zoom out
• ·         View rulers: keeps texts aligned.
• ·         Layers – to unlock a layer double click icon and unlock the icon.
• ·         To have several images up at one time, pull the image away from the tabs. The layer that is blue, this means this is the layer that is being used.
• ·         Control T = short cut to transform an image or text. Keep hold of shift key so the image stays the same as you change the size. Then apply the transformation.
• ·         Click text to add text, this will open a new layer. Place text layers above image layers so that they are visible.
• ·         Double click on text, to add different effects to the text. Click colour overlay to add colour to the text.  Under each layer, it will say what you have used to edit the text.
• ·         Use separate text boxes for different words, so you are able to decide the spacing and sizing of each words to your preference. Then apply the change.
• ·         Save the project as a Photoshop file so you are able to edit and make changes whenever you want.
• ·         Click on flatten image to create into one layer.
• ·         Once you have finished completely then change the image to a JPEG file. 

College Magazine Front cover Case study

College Lifestyle Magazine Analysis

Audience for this college magazine would be for a student or even parent audience. This is because students would like to see what is going on in their college by reading the college magazine. However I also feel that a parent would like to read a college magazine to see whether the college has good standards.

The shot taken for this image is medium close up. And the model for this magazine is in the centre of the framing, this brings all the attention to him. Personally, I think that mise-en-scene fits the college magazine since the model is using props such as school books, formal clothing however has a hint of fashion promoting the way a teenager dresses. Bright colours are used to portray the vibrant side of teenagers however black is used to promote the maturity in colleges.

The Largest font (Masthead) is used for the branding of the magazine, in This case the magazine is called College Lifestyle. The main cover line relates to the person on the cover. ‘Dancehall’s Bright Future’. Therefore an anchorage is used since the text gives the image meaning and vice versa. The skyline has additional information for exclusive events. Teasers are used to invite the readers in and to bring attention to certain events taking place.

Vibe Front cover analysis

The image used is of an Artist. The shot type of the image is a medium shot but of the Artist sitting down. The image is right in the center of the magazine since its wear the audience usually looks first. The image takes up most of the space of the magazine therefore the audience are immediately looking for additional information on the artist. The image fits the mise-en-scene since the lighting is very bright which exemplifies   the artist being a king. The props used such as the gold jewelry and crown exemplifies the artist being a king of genre of music. Also t.i sitting down portrays the idea of him being a king since a king usually always sits down. Therefore the denotation is off a music artist being the King of RnB and the connotation shows us that the artist is the 'King of the South' and this is used as an anchorage.

The Title is used in Masthead, the largest Font to show the magazines branding. The font is strong and bold reflecting the theme of the image. A king is usually strong and bold. All the information is towards the left this is because psychologically our minds read from left to right and therefore the text on the audience invites the audience in so that they read the teasers and additional information. The Main cover line fits with image. A skyline is used, the additional information is of Featured Artist in the magazine inviting the audience in so that they continue reading the magazine.

Vibe Contents Page analysis

One page is used for the contents page.

Only some editorials are listed in the magazine.

There are 8 sections in the Magazine, which are; serve and volley, wrath of the Math, The Passion of Chris, Rookie of the year, and Death of a salesman, Twin Killing, They Got Balls, Young Forever and a splash of masculinity. The sections have been organized into one column and are in short small paragraphs and square text boxes.  They have been placed under a sub-heading written in bold for each section. They also have been aligned into a straight line next to the image of Chris Brown.

The image used is of the artist Chris Brown. The image shot is a long shot however not showing the whole body of the artist. The lighting is not bright and is a black and white image. The image connotation shows power and strength which reflects the front covers image and shows the similarities between the two. The anchorage used of the Text 'Splash of Masculinity' since the image represents the same message.

Vibe Double Page Spread Analysis

The written piece is about the opinions of the artist on the use of the internet and technology allowing artist to become famous and share their music with everyone worldwide. The beginning is about the Artists opinions on sharing music on the internet. The middle is about his career and what he has been working on: new music and projects. The ending is about the Artists opinions on his own work and how he feels about his music.

The language used is very formal however I feel targets a young adult and teenage audience due to the use of the artist’s opinions being used quite often. I also feel that it targets audience of young adults trying to make their own music because they share the same opinions as the artists and could relate to it.

The article has been laid out into 3 columns. The first column is written in a large paragraph whereas the others are written as small paragraphs. They are all aligned in a straight line and the magazine looks very neat and organized. Teasers have been used in the skyline to invite the audience to read this section on the magazine.

The image shot is a medium shot. The lighting is bright and the lack of colors brings all the attention to the artist and therefore portraying he is the main attraction. It also brings a connection between the written piece and the image.

XXL presspack and mediakit

XXL audience Research

XXL Magazine likes to put an emphasis on music and lifestyle are the heart and soul of culture. They like to show the  progressive view of music and the culture surrounding it.

GENDER
Male: 78%
Female: 22%

This shows us that there is a big percentage difference between men and women  readers with The XXL magazine. It shows us that men prefer the XXL magazine.

ETHNICITY
African-American: 67%
Caucasian/White: 18%
Hispanic/Latino: 19%
Asian: 1%

This portrays The ethnic differences in music. This statistics shows us that African-Americans prefer the XXL magazine and more likely to read it other than other races.

AGE
Under =18: 6%
18-20: =11%
21-24: =21%
25-29: =29%
30-34: =16%
35-39: =11%
40-49: =5%
50+: =1%
21+: =83%
Median Age: 27
Average Age: 29

This portrays that an older generation are more likely to read this book this is because they prefer reading magazines and more likely to be able to afford them.

Vibe presspack and media kit

Vibe Audience Research

Vibe is usually the go to for 18 to 34 years old. The magazine provides youth-oriented entertainment.
Vibe Magazine serves diverse music fans from all over the world.

Audience

sex: 
Men  = 51%
Women  = 49%

This portrays the Men prefer to read the Vibe Magazine However this isn’t much difference between the male and female audience.


Age:
18-24  = 24%
18-34  = 37%
21+     = 91%
35+     = 45%
Median Age = 34 Years

This Also shows that the older generation prefer to read the vibe magazine. Also that the elder generation are more able to buy the magazines and like to read.

Ethnicity:

Black/African American =62%
White = 24%
Spanish/Hispanic/Latino = 13%
Asian = 3%
Other Race = 11%
This exemplifies that the Black/African American prefer to read buy the magazine. It also portrays that they are more able to relate to the magazine and fits their culture.

XXL Front Cover Analysis

The first magazine which I will be analysing is the XXL Magazine. The image on the front cover is mainly a head shot however his arm and upper half of his body is visible therefore it looks like a medium close up. The image of the artist Chris Brown is placed in the centre to grab the attention of the audience. This image has been placed in the centre so it is very eye-catching. The mise-en-scene fits the image very well, since the colour red portrays danger and Chris Browns music is very dangerous to some extent. Also danger brings awareness to people and therefore the colour used invites the readers in. The lighting used is very bright and important since it reflects the genre of music, which is RnB. The costumes used fit the mise-en-scene since the props reflect the dangerous vibe. For instance the use of grills and chunky gold jewellery makes the artist look dangerous and rough fitting the RnB theme.  No make-up has been used however the use of Tattoos exemplifies the theme and makes the artist look dangerous and fits the colour scheme well.

The denotation of the image is a male artist, who looks very rough and dangerous. The expression used exemplifies the aggressive nature in RnB music. The image also makes the audience see the connection between the uses of colours. The connotation of the image makes us feel excited and makes the audience want to continue to read the magazine.

The Largest Font is used for the magazines name in Masthead. Also The Main cover Line is the artist’s name this is an anchorage. Usually magazines use skylines to give out additional information on artists featured in the magazine However in XXL the featured artists have been listen in the background, giving all the immediate attention to the main artist on the front cover. Also usually RnB magazines have Teasers to give the audience additional information however in XXL No teasers are used for featured artists, only for Chris Brown portraying he is the most important at this moment in time and is exclusively the one to read.

 XXL contents page Analysis.

One page is used for the contents page.

Not All the editorial items are listed and the page numbers are also listed.

 There are seven sections and they are Little Friend, Growing Pains, Over Here Hustlin', The Leak, Change The Game, One and Only and can I live?. The sections have been aligned into one column. The sections have been put in order since they go up in number order for each section. All sections have been placed in one straight column. The sub-headings are in bold to bring attention to them therefore the audience are easily able to pick out parts that they would wish to read. Also each section has been placed into small square text boxes to keep them short and organized therefore they are easier to read.

The XXL contents page has used one image of two artists. The shot type used is a medium shot. This shot makes the audience more able to see the use of props. The props exemplify the front covers mise-en-scene. This is because both images represent the rough and dangerous lifestyle and fit the theme. The connotations of the image and text remind us of the dangerous and rough life style. For instance the text 'Growing Pains' portrays the dangerous and rough lifestyle. Therefore the contents page reflects the front cover since they are both giving off the same connotations.

XXL Double Page Spread

The piece is about Cassie and what is taking place in her life. This section is on her life; what new albums are coming out, what new projects she has been working on. It is also about the latest songs she has featured in, The latest events she has been at and it’s all about the new music she is working on. The beginning is about what she has done. The middle is on about how she feels about the music industry and her feelings and emotion on her music and what she has done. The ending is on what she is working on.

 The tone used is quite strong and the language used is formal. I feel that this targets an audience of an adult teen age. Also I feel that it targets an audience with an audience that enjoys strong music and has a good understanding of the rough and dangerous lifestyle. I also feel that it targets an audience which prefer 'Hood Music' since they live in the same situations that artists have.

 The article has been laid out in a paragraph format. One page is used for the written piece and the other page

Is used of the artist the article is about. A Title is used to emphasis the opinions of the artist this is also a

Teaser for the audience and underneath the title there is a paragraph with additional information and below that is a pull quote from the artist.

 The image used in the Dps is quite provocative and is used for the young male audience. The image brings attention to the text. Also an anchorage is used, 'Talk is cheap' therefore Cassie is using action rather than talk, since talk is cheap. The shot used is a long shot and is full body, this shows everything which is used for the attention of the male audience.

Time Toast

Piracy Killing the Industry?

Piracy Killing The Industry?

Firstly, more than 7 billion people use illegal downloading. All the pirating has bought down the country economically and has created a great economic crisis in the music industry. Websites like www.flvto.com or www.youtube2mp3.net allow illegal downloading to occur and create big losses in the economy.

Artist like Lily Allen feel that the artist is being ripped off and it is unfair and has decided to support the government in removing illegal downloading websites. However artist like Shakira feel that piracy is acceptable because she feels that fans appreciate her enough to listen to her music, she also feels that illegal downloading brings awareness to her music and any upcoming star. Chris Ruen felt that a lot of time and hard work is spent went artist make their music. He was shocked to see the effort put into music and the little outcome which they received through payment. Also torrents have been put up like LimeWire and Napster to enable the security of other artists music and prevent it to be stolen.

The music industry spends several of dollars into promoting the next superstar however if piracy was removed, the superstar wouldn't grab as much attention and therefore it would create a bigger loss in the industries profit. However on the other hand Artists and the music industry believe that every illegal download is equivalent to a lost sale.

People against piracy also believe that if customers bought their music rather than steal it, less money would be spent and put in towards tours and merchandise. People who are for piracy and illegal downloading also believe that a lot of money goes into the gaming industry. Statistics show that the gaming industry went up from 1.18 billion to 4.03 billion in the past 10 years this expresses that people prefer to spend their money on games therefore to blame the loss of profit in the music industry on piracy is entirely unfair.

Also before illegal downloading was introduced people would record the latest hits from the radio onto their cassettes or burn music onto their CDs, this is another way of looking piracy, however still did take place and would do it often. Therefore illegal downloading takes place and everyone does it so there shouldn't be an issue with illegal downloading.

Concluding piracy doesn't have all negative and in some aspects helps the music industry. Also illegal downloading is unfair because it is equivalent to stealing someone else’s hard work.

Personally, i feel that illegal downloading is not destroying the industry since it is bringing awareness to other artists and brings them fame. this is where most of the industries money is made from and therefore the industry are doing perfectly fine whilst illegal downloading is taking place.

By Asia Hussain 

Music Magazine