Vibe presspack and media kit

Vibe Audience Research

Vibe is usually the go to for 18 to 34 years old. The magazine provides youth-oriented entertainment.
Vibe Magazine serves diverse music fans from all over the world.

Audience

sex: 
Men  = 51%
Women  = 49%

This portrays the Men prefer to read the Vibe Magazine However this isn’t much difference between the male and female audience.


Age:
18-24  = 24%
18-34  = 37%
21+     = 91%
35+     = 45%
Median Age = 34 Years

This Also shows that the older generation prefer to read the vibe magazine. Also that the elder generation are more able to buy the magazines and like to read.

Ethnicity:

Black/African American =62%
White = 24%
Spanish/Hispanic/Latino = 13%
Asian = 3%
Other Race = 11%
This exemplifies that the Black/African American prefer to read buy the magazine. It also portrays that they are more able to relate to the magazine and fits their culture.