XXL presspack and mediakit

XXL audience Research

XXL Magazine likes to put an emphasis on music and lifestyle are the heart and soul of culture. They like to show the  progressive view of music and the culture surrounding it.

GENDER
Male: 78%
Female: 22%

This shows us that there is a big percentage difference between men and women  readers with The XXL magazine. It shows us that men prefer the XXL magazine.

ETHNICITY
African-American: 67%
Caucasian/White: 18%
Hispanic/Latino: 19%
Asian: 1%

This portrays The ethnic differences in music. This statistics shows us that African-Americans prefer the XXL magazine and more likely to read it other than other races.

AGE
Under =18: 6%
18-20: =11%
21-24: =21%
25-29: =29%
30-34: =16%
35-39: =11%
40-49: =5%
50+: =1%
21+: =83%
Median Age: 27
Average Age: 29

This portrays that an older generation are more likely to read this book this is because they prefer reading magazines and more likely to be able to afford them.